Starting The NFL Draft at 4PM

Didn't this used to start at like noon or 1PM? Who thought it was a good idea to move this late in the day? It seems like the perfect event to start at 1 on a lazy Saturday - maybe enjoy a sandwich and watch the first round. Then as you get late in the day you're into the second and third round and you can shut it off. Now we start at 4PM, and let it go into dinner plans or maybe time to go out and actually enjoy Saturday night? The thought behind this must be that we need 3 more hours of speculation on trades and who is getting picked where, as if we didn't already have about 2 months of that talk. Attention NFL you are stupid.